Gaza residents who have lost family fear more destruction as ground assault looms By Reuters

GAZA (Reuters) -As Israel prepared on Sunday for a ground assault on the Hamas-controlled Gaza Strip, Palestinians who have lost numerous family members in air strikes were bracing for more destruction if Israel hits back on an unprecedented scale on its territory.

Um Mohammad Al-Laham sat next to her 4-year-old granddaughter Fulla Al-Laham, who lay in a Gaza hospital which like others is operating on low supplies of medicine and fuel.

She said an Israeli airstrike hit the family home, killing 14 people including Fulla’s parents, siblings and members of her extended family.

“All of a sudden and without warning, they bombed the house on top of the residents inside. No-one survived except my grandchild Fulla. May God cure her and give her strength,” said the grandmother, who has witnessed many wars between Hamas and the Israeli army over the years. She says this is the toughest.

“Fourteen people martyred, no-one was left except Fulla Saeed Al-Laham. She doesn’t talk, nothing, just lays in her bed and they give medicine.”

One other 4-year-old child in the family had also been left with almost no relatives, the grandmother said.

Israel has unleashed the heaviest air strikes ever on Gaza in retaliation for the biggest attack on the country one week ago by the Palestinian militant group Hamas since the 1973 Arab-Israeli war.

Israel has vowed to annihilate the militant group Hamas in retaliation for a rampage by its fighters in Israeli towns eight days ago in which its militants shot men, women and children and seized hostages in the worst attack on civilians in the country’s history.

Some 1,300 people were killed in the unexpected onslaught, which shook the country, with graphic mobile phone video footage and reports from medical and emergency services of atrocities in the overrun towns and kibbutzes.

Israel has responded with the most intense bombardment Gaza has ever seen, putting the small enclave, home to 2.3 million Palestinians, under siege and destroying much of its infrastructure.

Israel has told Palestinian to leave their homes and move south.

Hamas urged people not to leave, saying roads out were unsafe. It said dozens of people had been killed in strikes on cars and trucks carrying refugees on Friday, while medics, Hamas media and relatives say whole families have been killed in the air strikes. Reuters could not independently verify these claims.

Some residents said they would not leave, remembering the “Nakba,” or “catastrophe,” of 1948 when many Palestinians were forced from their homes during the war that accompanied Israel’s creation.

Israel has intensified its bombings across Gaza City and the north. Gaza authorities said more than 2,300 people have been killed, a quarter of them children, and nearly 10,000 wounded.

Rescue workers searched desperately for survivors of night-time air raids. One million people have reportedly left their homes.

The expected Israeli ground offensive combined with the air strikes themselves have raised fears of unprecedented suffering in the narrow, impoverished enclave.

Witnesses in Gaza City told Reuters the Israeli offensive had forced more people from their homes. Gaza’s largest Shifa hospital was overcrowded with people who had fled their houses.

“We are living the worst nightmare of our lives. Even here in the hospital we are not safe. An air strike hit in the area outside the hospital around dawn,” said a 35-year-old woman who declined to give her name.

Taking the road to southern Gaza, which is considered safer, has become more difficult as several people who had made the journey say Israel continues to bomb around it.

Ashraf Al-Qidra, spokesman of the Gaza health ministry, said 70% of the people in Gaza City and the north of the strip are deprived of health services after the Palestinian refugee agency UNRWA evacuated its headquarters and suspended its services.

East of Khan Younis in southern Gaza, where hundreds of northern residents have fled to, some locals cooked for displaced people, using firewood to prepare 1,500 meals of meat and rice donated by residents.

“We used to cook on cooking gas for the first two days but we are running out of gas, so we are cooking on firewood,” said Youssef Abu Assi, one resident helping out.

What Unique Content you need on your What Unique Content you need on your Construction Website??

A construction website’s content should be unique for SEO efforts to bear fruit. Your website is like an online address. When a client/customer visits it, it should give the right information about your construction company’s mission and vision, and why you are different and better from others.

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What is the importance of website content? How to write good content for your construction website

In an industry where people work with hands,What Unique Content you need on your Construction Website? Articles brick, and cement; business leads come through word-of-mouth; client retention is easy due to the trust of many years; how a website can help! Yes, that’s the question that many in the construction industry think and sometimes ask us. And, we say, why not! Building construction websites is not a big task, and all a company needs is authentic, relevant, and holistic content. Here we will discuss: What unique content you need on your construction website?

What is the importance of website content?

How to write good content for a website

A construction company’s website content is not just about “About Us” content or about the kind of blogs that are being published. Your construction website content is also about landing pages, client testimonials, meta tags and descriptions, and much more.

Why building a construction website is important

The very first step towards the construction content of your website is to consider how important it is. Don’t make a website just for the sake of it. Times have changed for the construction industry with the rapid digitization everywhere. Your sites now are very crucial and critical for building relationships, marketing to the target customers, and generating leads.

Without a doubt, your website is at the center of your financial needs and aspirations – a welcoming digital abode where your clients and customers will come and read about your company, your services, your success stories, your background, and finally, about you. That’s how the connection will be built with you.

If you are an established firm and working for years beyond excellence, your online presence will cement your position in the industry. And will show that your company has strong work ethics, a celebrated background, and has a stellar clientele. On the contrary, for a new construction business, a website will put them in the front row (with right SEO) where they can sell their unique ideas, market themselves as aspirants with vim and vigor.

How to write good content for a website. From where to start:

First, it is only about content on About Us page of your Construction business’ website

How to write About Us Content for a construction company?

Don’t be shocked when we tell you that “About Us” page receives higher traffic in comparison to other pages on your website. Choose the right content person or content marketer to do it. Here’s what you shall be writing on “About Us”:

What your company business is/ What services it has to offer to customers/clients
To whom your company serves the best with the services (Favorite clients)
Why your company is different/ What is Unique Selling Proposition (USP)
How being different in the niche has helped the clients
How long have you been in the industry?
Mention awards, honors or certifications
What personal touch do you give to your services/projects/clients in comparison to the others?
How many successful jobs/orders/projects your company has accomplished
Mission statement with your company’s moral standards and success story to back it
These are the usual points one can find on any of the Construction Company “About Us” Content sample. However, you may find that many renowned construction companies have elaborative “About Us” Section with dedicated sections featuring: Our History, Annual Reports, Offices, Research Papers, Innovation, Vision and Values, etc. The choice is entirely yours, how you want to build the section.

With the website content, it’s always advisable to be concise and precise. Your website content should feature a good account of details of services provided by your firm, and going by the trend, don’t miss on “Why Choose Us” section.

How to write Why Choose Content for a construction company?

Here comes the section that will play a significant role for your business to crush the competition. In this section you can show your customers/clients that you are the best deal. The Why Choose Content for a construction website should have the following:

Testimonials from the happy clients
Positive online reviews
Images of your staff members/their testimonials
Photos of the construction people from your job/project location
Case studies from successful projects
Certificates from construction organizations
Recognition or awards from construction associations or memberships
While writing about all this for a construction website content, a writer/content marketer should also keep in mind the Website Content guidelines. The website content is also a substantial part of the construction marketing strategy.

What are the Construction Website Content guidelines?

For a construction website, the About Us page or section works the mojo. The rest is about services, careers, contact us and blog page. Keep in mind that unique content for a website can only help it to rank better and bring business. Here’s featuring the Construction Website Content guidelines:

1. Readability factor

Know where your majority visitors are coming from. Gone are the days when the internet was only limited to laptops. Now, with affordable mobile data services, people are using the internet more on the phone than on laptops. Thus a mobile responsive website is the need of the hour. And, the content should be easily readable on phone or tablet. So, make sure that the readability factor of the content piece is excellent.

2. Who is the audience?

Your construction website content is not just an introduction for others on the web. Even if you win your project/job through a bidding process or RFP, your website is still vital for many other factors. If you are a general contractor or plumbing services company, the federal/municipal agencies or developers/construction firms are going to look at your company’s website as they review your proposal. Your construction website content should evoke strong trustworthy vibes.

3. Easily-scannable content

There is this usual tendency of a reader. They all scan the webpage before they read. The website content – which also includes headers, bulleted lists, links, highlighted text, captions, images, and graphics – is used to enhance the interaction with the customer, too. Lure the viewers to a well-structured content piece, and they are going to stay, reducing your website’s bounce rate.

4. Headers and Paragraph content

Headers are very, very important. Not just for SEO (web optimization), but also for the reader having a good experience while going through the page. Headers, sub-headers help the readers to go through the page smoothly. Exciting headers grab their attention. Also, keep in mind, a paragraph’s word-count shouldn’t exceed beyond 70-80.

5. Include Links

Interlinking your pages with the other pages is an excellent practice. Write on relevant topics, and then divide them into sub-topics for interlinking on your website. It’s an easy way to create a web of articles. You can even link your service pages to the blog pieces or on client testimonials.

Lastly, concentrate on the blog page. You can seek inspiration for your construction blog from client questions, client work, client needs, current construction events, webinars, industry-specific news, customers’ concern or doubts. Maintaining a construction blog will also help you in improving your Search Engine rankings.

After reading this article, you will now not be bothered about what unique content you need on your construction website. Do you have many website content ideas for your construction website? Contact us if you need content marketing services. We are your digital marketing experts, designers, players, creators, builders, and promoters. We are Construction Marketing Gurus. Experts you need for a successful construction business.